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Courses related to Fundamentals of Digital Marketing for Public Sector  (EQDM102)

Creating Engaging Visual Marketing Content

In this course you will learn how to: Explore the ubiquity of visual content online and its impact on marketing; Practice identifying and participating in static image social media platforms; Work on the design of an infographic and explore the power of infographics; Examine the anatomy of marketing video content in several varieties.

Using Social Media for High Conversions of B2B and B2C Relationships

In this course you will learn how to: Identify how marketing is shared on social media; Select tactics based on targets; Design campaigns around organizational objectives; Differentiate between active and passive strategies.

Introduction to User Experience Design

In this course you will learn how to: Identify the difference between usability, heuristics, accessibility and user experience; Determine your user requirement research needs; Identify common information architecture schemas; Develop a visual lexicon for graphic design; Determine the best testing methods for your project.

WCAG 2.1: Understanding the Web Content Accessibility Guidelines

In this course you will learn how to: Identify the roles and responsibilities of key individuals in the WCAG workflow; Identify the levels of compliance; Create a short list of guidelines that apply to you; Identify exceptions and exemptions from WCAG; Identify federal, provincial and municipal timelines and deadlines for compliance.

Introduction to Social Media and Digital Marketing

In this course you will learn how to: Listen to your customers online; Determine the best places to begin building an online presence; Build effective online relationships; Measure your success in the social media world.

Writing for the Web

In this course, you will learn how to: Write Web content that is compelling, concise and searchable; Identify the fundamentals of creating a structured online article; Create content that's optimized for search engines (SEO); Identify techniques for writing quality content that will help you rise above the crowd; Create a practical plan for your content, and how to design your web content to meet your specific business goals.

Time: 9am - 4pm
Duration: 1 day

Learn more about Writing for the Web

Creating and Managing a WordPress Website

In this course you will learn how to: Identify what type of Wordpress installation is best suited to your needs; Create and set up a Wordpress website and blog; Create and edit pages and posts; Manage users and comments; Customize your site with themes, widgets and plug-ins; Maintain your site and keep it up to date.

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