Courses related to Fundamentals of Digital Marketing for Public Sector (EQDM102)
Creating Engaging Visual Marketing Content
In this course you will learn how to: Explore the ubiquity of visual content online and its impact on marketing; Practice identifying and participating in static image social media platforms; Work on the design of an infographic and explore the power of infographics; Examine the anatomy of marketing video content in several varieties.
Time: 9am - 4pm
Duration: 1 day
Using Social Media for High Conversions of B2B and B2C Relationships
In this course you will learn how to: Identify how marketing is shared on social media; Select tactics based on targets; Design campaigns around organizational objectives; Differentiate between active and passive strategies.
Time: 9am - 4pm
Duration: 1 day
Learn more about Using Social Media for High Conversions of B2B and B2C Relationships
Introduction to User Experience Design
In this course you will learn how to: Identify the difference between usability, heuristics, accessibility and user experience; Determine your user requirement research needs; Identify common information architecture schemas; Develop a visual lexicon for graphic design; Determine the best testing methods for your project.
Time: 9am - 4pm
Duration: 1 day
WCAG 2.1: Understanding the Web Content Accessibility Guidelines
In this course you will learn how to: Identify the roles and responsibilities of key individuals in the WCAG workflow; Identify the levels of compliance; Create a short list of guidelines that apply to you; Identify exceptions and exemptions from WCAG; Identify federal, provincial and municipal timelines and deadlines for compliance.
Time: 9am - 4pm
Duration: 1 day
Learn more about WCAG 2.1: Understanding the Web Content Accessibility Guidelines
Introduction to Social Media and Digital Marketing
In this course you will learn how to: Listen to your customers online; Determine the best places to begin building an online presence; Build effective online relationships; Measure your success in the social media world.
Time: 9am - 4pm
Duration: 1 day
Learn more about Introduction to Social Media and Digital Marketing
Writing for the Web
In this course, you will learn how to: Write Web content that is compelling, concise and searchable; Identify the fundamentals of creating a structured online article; Create content that's optimized for search engines (SEO); Identify techniques for writing quality content that will help you rise above the crowd; Create a practical plan for your content, and how to design your web content to meet your specific business goals.
Time: 9am - 4pm
Duration: 1 day
Creating and Managing a WordPress Website
In this course you will learn how to: Identify what type of Wordpress installation is best suited to your needs; Create and set up a Wordpress website and blog; Create and edit pages and posts; Manage users and comments; Customize your site with themes, widgets and plug-ins; Maintain your site and keep it up to date.
Time: 9am - 4pm
Duration: 1 day
Introduction to Web Analytics
One of the best things about the Web is the ability we have to accurately measure things like web traffic and engagement with our audiences. Tools like Google Analytics make it easy to analyze when, where, and how people are using your web site, evaluate your campaigns, and measure your Return on Investment. In this workshop you'll learn about some common analytics tools and how to effectively use these tools to measure your online efforts, create better content, and evaluate the performance of your digital marketing efforts.
Time: 9am - 12pm
Duration: 1/2 day
Introduction to Blogging
There are over 160 million blogs on the Web today. Blogging has become one of the primary ways that companies and individuals can build an online presence and position themselves as industry leaders. In this 3 hour workshop you'll learn the benefits of using popular blogging platforms to create and distribute relevant, timely content that can take your business to new levels.
Time: 9am - 12pm
Duration: 1/2 day
Social Media for Not-For-Profits
Not-for-Profit organizations have recognized the benefits of social media for some time now. Using the tools of the social Web is a cost effective way to spread the word about campaigns and events, drive awareness, and engage with donors and volunteers. In this workshop, you'll learn the basics of how to plan a social media strategy for your non-profit organization that is based on well defined organizational objectives.
Time: 9am - 12pm
Duration: 1/2 day
Social Media Management
You've been working with social media for a while, and have seen some of the benefits of using these platforms to talk to your customers and distribute your message. However, there are only so many hours in a day, and spending time blogging, tweeting and Facebooking can be very time consuming. In this workshop you'll learn the secret to being more efficient with your social media efforts, from planning and content management to distribution and scheduling.
Time: 9am - 12pm
Duration: 1/2 day
Twitter and Facebook for Business
More and more, businesses and organizations are realizing the true benefits of Twitter and Facebook for talking to customers, driving web traffic, and ultimately generating more sales and increasing awareness. In this workshop, you'll learn the benefits of using Twitter and Facebook for your business. More than just a how-to, you'll learn how to take a strategic approach to these platforms that will help you to improve your marketing efforts and meet your business goals.
Time: 9am - 12pm
Duration: 1/2 day