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Courses related to Fundamentals of Digital Marketing  (EQDM101)

Fundamentals of Digital Marketing for Public Sector

More and more, governments are embracing digital marketing as an effective means of communicating and connecting with citizens. This course will provide an overview of how digital marking is being used at all levels of government, and students will gain insight into how they can use digital marketing tools and techniques to engage with people across various platforms.

Creating Engaging Visual Marketing Content

In this course you will learn how to: Explore the ubiquity of visual content online and its impact on marketing; Practice identifying and participating in static image social media platforms; Work on the design of an infographic and explore the power of infographics; Examine the anatomy of marketing video content in several varieties.

Using Social Media for High Conversions of B2B and B2C Relationships

In this course you will learn how to: Identify how marketing is shared on social media; Select tactics based on targets; Design campaigns around organizational objectives; Differentiate between active and passive strategies.

Introduction to User Experience Design

In this course you will learn how to: Identify the difference between usability, heuristics, accessibility and user experience; Determine your user requirement research needs; Identify common information architecture schemas; Develop a visual lexicon for graphic design; Determine the best testing methods for your project.

WCAG 2.1: Understanding the Web Content Accessibility Guidelines

In this course you will learn how to: Identify the roles and responsibilities of key individuals in the WCAG workflow; Identify the levels of compliance; Create a short list of guidelines that apply to you; Identify exceptions and exemptions from WCAG; Identify federal, provincial and municipal timelines and deadlines for compliance.

Introduction to Social Media and Digital Marketing

In this course you will learn how to: Listen to your customers online; Determine the best places to begin building an online presence; Build effective online relationships; Measure your success in the social media world.

Writing for the Web

In this course, you will learn how to: Write Web content that is compelling, concise and searchable; Identify the fundamentals of creating a structured online article; Create content that's optimized for search engines (SEO); Identify techniques for writing quality content that will help you rise above the crowd; Create a practical plan for your content, and how to design your web content to meet your specific business goals.

Time: 9am - 4pm
Duration: 1 day

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Creating and Managing a WordPress Website

In this course you will learn how to: Identify what type of Wordpress installation is best suited to your needs; Create and set up a Wordpress website and blog; Create and edit pages and posts; Manage users and comments; Customize your site with themes, widgets and plug-ins; Maintain your site and keep it up to date.

Introduction to Web Analytics

One of the best things about the Web is the ability we have to accurately measure things like web traffic and engagement with our audiences. Tools like Google Analytics make it easy to analyze when, where, and how people are using your web site, evaluate your campaigns, and measure your Return on Investment. In this workshop you'll learn about some common analytics tools and how to effectively use these tools to measure your online efforts, create better content, and evaluate the performance of your digital marketing efforts.

Time: 9am - 12pm
Duration: 1/2 day

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Introduction to Blogging

There are over 160 million blogs on the Web today. Blogging has become one of the primary ways that companies and individuals can build an online presence and position themselves as industry leaders. In this 3 hour workshop you'll learn the benefits of using popular blogging platforms to create and distribute relevant, timely content that can take your business to new levels.

Time: 9am - 12pm
Duration: 1/2 day

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Social Media for Not-For-Profits

Not-for-Profit organizations have recognized the benefits of social media for some time now. Using the tools of the social Web is a cost effective way to spread the word about campaigns and events, drive awareness, and engage with donors and volunteers. In this workshop, you'll learn the basics of how to plan a social media strategy for your non-profit organization that is based on well defined organizational objectives.

Time: 9am - 12pm
Duration: 1/2 day

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Social Media Management

You've been working with social media for a while, and have seen some of the benefits of using these platforms to talk to your customers and distribute your message. However, there are only so many hours in a day, and spending time blogging, tweeting and Facebooking can be very time consuming. In this workshop you'll learn the secret to being more efficient with your social media efforts, from planning and content management to distribution and scheduling.

Time: 9am - 12pm
Duration: 1/2 day

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Twitter and Facebook for Business

More and more, businesses and organizations are realizing the true benefits of Twitter and Facebook for talking to customers, driving web traffic, and ultimately generating more sales and increasing awareness. In this workshop, you'll learn the benefits of using Twitter and Facebook for your business. More than just a how-to, you'll learn how to take a strategic approach to these platforms that will help you to improve your marketing efforts and meet your business goals.

Time: 9am - 12pm
Duration: 1/2 day

Learn more about Twitter and Facebook for Business

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