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Digital Content Development  (EQDM902)

Time: 9am - 4pm

Duration: 1 day

Description: There are myriad digital platforms and they all have different requirements when it comes to content. This module will delve into ways you can use content to foster brand loyalty and build trust with your audiences. You will learn about tools to create video, text, audio, and photography and learn best practices for creating exciting and engaging content across various channels such as blogs, Facebook, Twitter, YouTube, and email. We'll also look at online advertising platforms such as Google Adwords and Facebook Ads and explore ways of integrating these content types into your overall digital strategy.

Module Outline

  • What is Digital Content?
    • Why Content is King
    • What the Stats Tell Us
  • The Connection Between Content and Trust
    • Finding Your Audience
    • Building Relationships
    • Fostering Brand Loyalty
    • Thought Leadership
  • Online Storytelling
    • Critical Elements of Storytelling
    • Finding The Stories In Your Organization
    • Principles of Effective Writing
  • Content Development Toolkit
    • Video Tools
    • Blogging Tools
    • Photography Tools
  • Best Practices For Creating Content For Social Networks
    • Twitter, Facebook, YouTube and more
    • Creating Great Online Ads

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