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Intro to Digital Marketing  (EQDM901)

Time: 9am - 4pm

Duration: 1 day

Description: This module will provide an overview of what digital marketing is and why it's important. You'll learn how digital marketing campaigns can be a cost effective and innovative means of communicating with the public and stakeholders, increasing products and services awareness and enhancing business relationships. A selection of tools available to digital marketers will be reviewed and some of the advantages and risks of using certain tools and technologies will be discussed. You will have an opportunity to explore various social media tools such as Twitter, Facebook, Instagram and more, and discover how you might use these tools in your own digital marketing campaigns.

Module Outline

  • What is Digital Marketing?
    • The Evolution of Marketing
    • What Makes Digital Different
    • What The Stats Tell Us
  • Risks and Benefits
    • Exploring the Risks of Digital Marketing
    • Exploring the Benefits of Digital Marketing
  • Conversations, Community and Content
    • Social Media Marketing - Blogs, Podcasts, and Video
    • Social Networking - Twitter, Facebook, Instagram and more
  • Email Marketing
    • How Email Has Changed
    • Email Marketing Tools
  • Online Advertising
    • "Traditional" online ads - banners, buttons and pop-ups
    • Rich Media advertising
    • Facebook, Twitter, and Google Advertising
  • Search Engine Optimization
    • The Importance of Search
    • Basics of Search Engine Visibility
    • Basics of Search Engine Marketing

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