Time: 9am - 12pm
Duration: 1/2 day
One of the best things about the Web is the ability we have to accurately measure things like web traffic and engagement with our audiences. Tools like Google Analytics make it easy to analyze when, where, and how people are using your web site, evaluate your campaigns, and measure your Return on Investment. In this workshop you'll learn about some common analytics tools and how to effectively use these tools to measure your online efforts, create better content, and evaluate the performance of your digital marketing efforts.