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Introduction to Web Analytics  (WSJS101)

Time: 9am - 12pm
Duration: 1/2 day

Description:

One of the best things about the Web is the ability we have to accurately measure things like web traffic and engagement with our audiences. Tools like Google Analytics make it easy to analyze when, where, and how people are using your web site, evaluate your campaigns, and measure your Return on Investment. In this workshop you'll learn about some common analytics tools and how to effectively use these tools to measure your online efforts, create better content, and evaluate the performance of your digital marketing efforts.

Prerequisites:

None

This course is currently available in another city, on demand or for private classes only. Call us at 888.484.2933 to learn more about our flexible scheduling options or complete our Information Request Form and we will contact you to arrange a class date that is suitable to your availability.

Course Outline

  • Intro to Web Analytics
    • Why measure?
    • How do you measure ROI in digital marketing?
  • Common Measurement Tools
    • Google Analytics
    • Other tools (WebTrends, Omniture)
    • Social media measurement
  • What to Measure
    • Measurement lingo
    • Setting measurement goals

Private training is available for this course.

Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.

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