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Writing for the Web  (EWSM205)

Time: 9am - 4pm
Duration: 1 day

Description:

In this course, you will learn how to: Write Web content that is compelling, concise and searchable; Identify the fundamentals of creating a structured online article; Create content that's optimized for search engines (SEO); Identify techniques for writing quality content that will help you rise above the crowd; Create a practical plan for your content, and how to design your web content to meet your specific business goals.

Prerequisites:

None

Public Class Schedule

Location Language Date Price Register
Ottawa English January 10 $ 435.00
Web-based(Opens in new window) English January 10 $ 435.00
Ottawa English March 7 $ 435.00
Web-based(Opens in new window) English March 7 $ 435.00
Ottawa English June 6 $ 435.00
Web-based(Opens in new window) English June 6 $ 435.00

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Don't see the dates you need? Call us at 888.484.2933 or Tell Us What You Need.

Course Outline

  • Introduction
    • Characteristics of different media
    • Characteristics of the Web
  • Overview of User Behaviour
    • How people read online
    • How user behaviour impacts your writing
    • Why writing for the Web is different
  • Your Content and Navigation Design
    • Basics of information architecture
    • Designing scalable navigation
  • Writing Style
    • Usability and simplicity - tips for creating a readable web site
    • Being concise and scannable
    • Tone
    • Finding your voice
  • Crafting Web Content
    • What type of writing works best in different situations?
    • The importance of great headlines
    • Writing a good lede (lead-in)
    • Inverted Pyramid
    • Crafting content for Search Engine Optimization (SEO)
  • Building a Content Plan
    • Setting web site goals
    • Blog content vs. web pages
    • Tips for updating your content
    • Useful tools for content management

Private training is available for this course.

Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.

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