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Social Media for Government of Canada  (EWSM204)

Time: 9am - 4pm
Duration: 1 day

Description:

In this course, you will learn how to: Interpret the Treasury Board Social Media Guidelines; Address the benefits and risks involved with external social media usage in Government of Canada activities; Establish guidance for official, personal and professional networking use of social media; Align your communications and social media strategy with the Treasury Board guidelines.

Prerequisites:

None

This course is currently available in another city, on demand or for private classes only. Call us at 888.484.2933 to learn more about our flexible scheduling options or complete our Information Request Form and we will contact you to arrange a class date that is suitable to your availability.

Course Outline

  • Introduction
    • Why do we need these guidelines?
    • Purpose of the TBS guidelines
    • The difference between guidance and departmental policies and obligations
  • Risks and challenges of Social Media in Government
    • Reconciling departmental obligations
    • Overview of potential risks
  • Governance and oversight
    • Defining accountability
    • When to involve other departments (e.g. Federal Identity Program, Official Languages)
    • Key considerations for departmental strategies
    • Standard on social media account management
    • Guideline on official use of social media
  • Planning and design
    • Aligning your social media plan with your departmental communications plan
    • Developing a social media Plan
    • Policy compliance and your social media Plan
    • The importance of legal review
  • Rules of engagement
    • Moderation criteria
    • Response time expectations
    • Intellectual property
    • Consequences for violation
  • Evaluation and measurement
    • What, when and how to measure
  • Establishing guidance for personnel
    • Guidelines for professional networking use, and personal use
    • Choosing a social media platform
    • Risk Management
    • Privacy and legal considerations
  • Sources of further information
    • Where to find support and information

Private training is available for this course.

Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.

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