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Social Media for Government of Canada  (EWSM204)

Time: 9am - 4pm
Duration: 1 day

Description:

In this course, you will learn how to: Interpret the Treasury Board Social Media Guidelines; Address the benefits and risks involved with external social media usage in Government of Canada activities; Establish guidance for official, personal and professional networking use of social media; Align your communications and social media strategy with the Treasury Board guidelines.

Prerequisites:

None

Public Class Schedule

Location Language Date Price Register
Ottawa English November 1 $ 435.00
Web-based(Opens in new window) English November 1 $ 435.00

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Course Outline

  • Introduction
    • Why do we need these guidelines?
    • Purpose of the TBS guidelines
    • The difference between guidance and departmental policies and obligations
  • Risks and challenges of Social Media in Government
    • Reconciling departmental obligations
    • Overview of potential risks
  • Governance and oversight
    • Defining accountability
    • When to involve other departments (e.g. Federal Identity Program, Official Languages)
    • Key considerations for departmental strategies
    • Standard on social media account management
    • Guideline on official use of social media
  • Planning and design
    • Aligning your social media plan with your departmental communications plan
    • Developing a social media Plan
    • Policy compliance and your social media Plan
    • The importance of legal review
  • Rules of engagement
    • Moderation criteria
    • Response time expectations
    • Intellectual property
    • Consequences for violation
  • Evaluation and measurement
    • What, when and how to measure
  • Establishing guidance for personnel
    • Guidelines for professional networking use, and personal use
    • Choosing a social media platform
    • Risk Management
    • Privacy and legal considerations
  • Sources of further information
    • Where to find support and information

Private training is available for this course.

Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.

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