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Social Media for Business  (EWSM203)

Time: 9am - 4pm
Duration: 2 days


In this course, you will learn how to: Design and develop a comprehensive, customized social media strategy for your business; Build compelling, consistent content, whether you're a part of a team or doing it on your own; Best leverage social tools, no matter what industry you are in; Complete a social strategy that integrates with your overall marketing plan; More effectively market your business online.



Public Class Schedule

Location Language Date Price Register
Ottawa English March 15 - March 16 $ 635.00
Web-based(Opens in new window) English March 15 - March 16 $ 635.00

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Don't see the dates you need? Call us at 888.484.2933 or Tell Us What You Need.

Course Outline

  • Introduction
    • What is social media?
    • The social media revolution
    • The impact of social media on business
  • Technology roundup
    • Overview of common social media tools
    • Tips for effective use of social media tools
  • Establishing or refining your business goals
    • Defining SMART goals
  • First steps
    • The most important step of any social media plan: listening
  • Doing a content audit and analyzing your competition
    • Blog
    • Twitter
    • Facebook
    • Other types of content (video, podcasts, webinars, e-books)
  • Areas for improvement
    • How to decide where to focus and what to improve
  • Creating a Plan
    • Building specific strategies that will meet your goals
    • Developing an implementation plan
  • Measuring success
    • Reviewing progress and making adjustments
    • Getting feedback
  • Business/life balance in the social media era
    • How to manage your social media activities more efficiently
    • Resource planning
  • Online collaboration and productivity for businesses
    • Collaboration tools
    • Productivity tools
    • Cloud computing for business
    • Setting up a Virtual Office
  • Planning for the future
    • Mobile devices
    • Location-based apps

Private training is available for this course.

Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.

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