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Social Media for Business  (EWSM203)

Time: 9am - 4pm
Duration: 2 days


In this course, you will learn how to: Design and develop a comprehensive, customized social media strategy for your business; Build compelling, consistent content, whether you're a part of a team or doing it on your own; Best leverage social tools, no matter what industry you are in; Complete a social strategy that integrates with your overall marketing plan; More effectively market your business online.



This course is currently available in another city, on demand or for private classes only. Call us at 888.484.2933 to learn more about our flexible scheduling options or complete our Information Request Form and we will contact you to arrange a class date that is suitable to your availability.

Course Outline

  • Introduction
    • What is social media?
    • The social media revolution
    • The impact of social media on business
  • Technology roundup
    • Overview of common social media tools
    • Tips for effective use of social media tools
  • Establishing or refining your business goals
    • Defining SMART goals
  • First steps
    • The most important step of any social media plan: listening
  • Doing a content audit and analyzing your competition
    • Blog
    • Twitter
    • Facebook
    • Other types of content (video, podcasts, webinars, e-books)
  • Areas for improvement
    • How to decide where to focus and what to improve
  • Creating a Plan
    • Building specific strategies that will meet your goals
    • Developing an implementation plan
  • Measuring success
    • Reviewing progress and making adjustments
    • Getting feedback
  • Business/life balance in the social media era
    • How to manage your social media activities more efficiently
    • Resource planning
  • Online collaboration and productivity for businesses
    • Collaboration tools
    • Productivity tools
    • Cloud computing for business
    • Setting up a Virtual Office
  • Planning for the future
    • Mobile devices
    • Location-based apps

Private training is available for this course.

Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.

© 2018 Eliquo, Inc. All rights reserved.

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