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Social Media Measurement  (EWSM202)

Time: 9am - 4pm
Duration: 2 days

Description:

In this course, you will learn how to: Effectively measure your level of success with your social media tools; Analyze results and take action accordingly; Maximize your Return On Investment (ROI) from your social media.

Prerequisites:

EWSM101—Introduction to Social Media or equivalent experience is essential

This course is currently available in another city, on demand or for private classes only. Call us at 888.484.2933 to learn more about our flexible scheduling options or complete our Information Request Form and we will contact you to arrange a class date that is suitable to your availability.

Course Outline

  • Introduction
    • What is ROI in social media?
    • Social media measurement is about more than ROI
  • Change management
    • How to turn around an aircraft carrier (changing organizational culture)
    • How to convince the boss that social media is effective
  • Metrics in context
    • Why numbers aren't everything
    • What numbers to pay attention to and why
    • The importance of experimentation
  • Measurement tools
    • Effective ways to measure your social media efforts
  • Actionable insights
    • The difference between data and actionable insights
    • Determining which metrics to act upon
  • Measuring impact
    • Non-financial impact
    • Financial impact
  • Building a measurement strategy
    • Conducting a social media audit
    • Determining baselines
    • Developing a proof of concept
    • Creating timelines of activity
    • Reviewing results
    • Deciphering patterns
    • Creating action plans based on results

Private training is available for this course.

Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.

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