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Social Media Measurement  (EWSM202)

Time: 9am - 4pm
Duration: 2 days


In this course, you will learn how to: Effectively measure your level of success with your social media tools; Analyze results and take action accordingly; Maximize your Return On Investment (ROI) from your social media.


EWSM101—Introduction to Social Media or equivalent experience is essential

Public Class Schedule

Location Language Date Price  
Ottawa English May 25 - May 26 $ 635.00
Web-based(Opens in new window) English May 25 - May 26 $ 635.00

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Don't see the dates you need? Call us at 888.484.2933 or Tell Us What You Need.

Course Outline

  • Introduction
    • What is ROI in social media?
    • Social media measurement is about more than ROI
  • Change management
    • How to turn around an aircraft carrier (changing organizational culture)
    • How to convince the boss that social media is effective
  • Metrics in context
    • Why numbers aren't everything
    • What numbers to pay attention to and why
    • The importance of experimentation
  • Measurement tools
    • Effective ways to measure your social media efforts
  • Actionable insights
    • The difference between data and actionable insights
    • Determining which metrics to act upon
  • Measuring impact
    • Non-financial impact
    • Financial impact
  • Building a measurement strategy
    • Conducting a social media audit
    • Determining baselines
    • Developing a proof of concept
    • Creating timelines of activity
    • Reviewing results
    • Deciphering patterns
    • Creating action plans based on results

Private training is available for this course.

Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.

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