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Developing Compelling Online Content  (EWSM201)

Time: 9am - 4pm
Duration: 2 days

Description:

In this course you will learn how to: Create effective, compelling, actionable, and shareable online content; Create content for blogs, podcasts, video and interactive webinars; Use leading-edge creation tools to create compelling content.

Prerequisites:

None

Public Class Schedule

Location Language Date Price  
Ottawa English June 22 - June 23 $ 635.00
Web-based(Opens in new window) English June 22 - June 23 $ 635.00
Ottawa English August 17 - August 18 $ 635.00
Web-based(Opens in new window) English August 17 - August 18 $ 635.00
Ottawa English October 23 - October 24 $ 635.00
Web-based(Opens in new window) English October 23 - October 24 $ 635.00
Ottawa English December 14 - December 15 $ 635.00
Web-based(Opens in new window) English December 14 - December 15 $ 635.00

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Don't see the dates you need? Call us at 888.484.2933 or Tell Us What You Need.

Course Outline

  • Introduction
    • The importance of creating great online content
    • How great content can drive traffic, sales and awareness
  • Types of online content
    • Blogging
    • Podcasting
    • Online Video
    • Interactive Webinars
    • e-books
    • Photo Sharing
  • Blogging
    • Blogging Platforms and Tools
    • Why should I blog?
    • What to blog about
  • Podcasting
    • What is a podcast?
    • Podcast creation tools
    • How to package a great podcast
  • Online video
    • What is online video?
    • Video creation tools
    • Professional tips for making great video
  • Interactive webinars
    • What is a webinar?
    • Webinar creation tools
    • Tips for creating informative webinars
  • e-books
    • What is an e-book?
    • e-book creation tools
    • Tips for creating valuable e-books
  • Photo sharing
    • What is photo sharing?
    • Photo sharing tools
    • Tips for creating inspiring photo sites
  • Building a content strategy
    • How certain types of content can help meet your particular goals
    • Producing content on a budget
    • Managing content distribution
  • Managing feedback and comments
    • What to do when your content receives attention
    • Oh no! My content just went viral!
    • Keeping momentum with your audience
  • From here
    • Professional content authoring tools and training
    • How much do I need to know?

Private training is available for this course.

Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.

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