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Developing Compelling Online Content  (EWSM201)

Time: 9am - 4pm
Duration: 2 days


In this course you will learn how to: Create effective, compelling, actionable, and shareable online content; Create content for blogs, podcasts, video and interactive webinars; Use leading-edge creation tools to create compelling content.



This course is currently available in another city, on demand or for private classes only. Call us at 888.484.2933 to learn more about our flexible scheduling options or complete our Information Request Form and we will contact you to arrange a class date that is suitable to your availability.

Course Outline

  • Introduction
    • The importance of creating great online content
    • How great content can drive traffic, sales and awareness
  • Types of online content
    • Blogging
    • Podcasting
    • Online Video
    • Interactive Webinars
    • e-books
    • Photo Sharing
  • Blogging
    • Blogging Platforms and Tools
    • Why should I blog?
    • What to blog about
  • Podcasting
    • What is a podcast?
    • Podcast creation tools
    • How to package a great podcast
  • Online video
    • What is online video?
    • Video creation tools
    • Professional tips for making great video
  • Interactive webinars
    • What is a webinar?
    • Webinar creation tools
    • Tips for creating informative webinars
  • e-books
    • What is an e-book?
    • e-book creation tools
    • Tips for creating valuable e-books
  • Photo sharing
    • What is photo sharing?
    • Photo sharing tools
    • Tips for creating inspiring photo sites
  • Building a content strategy
    • How certain types of content can help meet your particular goals
    • Producing content on a budget
    • Managing content distribution
  • Managing feedback and comments
    • What to do when your content receives attention
    • Oh no! My content just went viral!
    • Keeping momentum with your audience
  • From here
    • Professional content authoring tools and training
    • How much do I need to know?

Private training is available for this course.

Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.

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