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Introduction to Social Media and Digital Marketing  (EWSM101)

Time: 9am - 4pm
Duration: 1 day

Description:

In this course you will learn how to: Listen to your customers online; Determine the best places to begin building an online presence; Build effective online relationships; Measure your success in the social media world.

Prerequisites:

None

Public Class Schedule

Location Language Date Price Register
Ottawa English December 3 $ 435.00
Web-based(Opens in new window) English December 3 $ 435.00
Ottawa English January 7 $ 435.00
Web-based(Opens in new window) English January 7 $ 435.00
Ottawa English March 4 $ 435.00
Web-based(Opens in new window) English March 4 $ 435.00
Ottawa English June 3 $ 435.00
Web-based(Opens in new window) English June 3 $ 435.00

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Don't see the dates you need? Call us at 888.484.2933 or Tell Us What You Need.

Course Outline

  • Introduction
    • What is social media and why should I care?
    • The social media revolution
  • Overview of common social media tools and technologies
    • Blogging
    • Twitter
    • Facebook
    • Photo sharing
    • Podcasting
    • Webinars
    • Video
  • Impact of social media on communications and marketing practices
    • Business
    • Government
    • Entrepreneurs
    • Non-profit Organizations
    • Individuals
  • The first step: Listening
    • Why should I be listening?
    • What are listening posts?
    • How to set up an effective listening strategy
  • Establishing your social media goals
    • Defining SMART social media goals
    • Specific, Measurable, Attainable, Realistic, Timely
  • Developing social media strategies
    • Creating spaces
    • Building communities
    • Creating neighbourhoods for interaction
    • Getting attention
  • Measuring ROI
    • What to measure
    • Why to measure
    • Measurement tools
  • Evaluating resource requirements
    • How to maximize efficiencies
    • Resource training and coaching
    • Developing internal guidelines for social media
  • Risk Management
    • Time
    • Resources
    • Cost
    • Crisis management

Private training is available for this course.

Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.

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