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Leveraging Mobile to Stay In Touch with Your Market  (EQDM209)

Time: 9am - 4pm
Duration: 1 day

Description:

In this course you will learn how to: Identify the current mobile landscape; Determine the status of your mobile readiness; Select strategies and tactics, including Short Message Service (SMS), Email, and Social Media.

Prerequisites:

EQDM201—Building a Marketing Strategy with a Digital Centrepiece, EQDM207—Intelligent Email Marketing to Attract and Retain Customers and EQDM208—Using Social Media for High Conversions of B2B and B2C Relationships or equivalents are mandatory.

Public Class Schedule

Location Language Date Price Register
Ottawa English December 20 $ 435.00
Web-based(Opens in new window) English December 20 $ 435.00

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Don't see the dates you need? Call us at 888.484.2933 or Tell Us What You Need.

Course Outline

  • The stats on mobile
    • The mobile user
    • Technological flow
    • Devices and loyalty
    • Mobile search
  • Designed for mobile
    • The rise of Accelerated Mobile Pages (AMPs)
    • Mobile friendly
    • Mobile optimized
    • Responsive design
    • Mobile apps
  • Text messaging / Short Message Service (SMS)
    • Advantages and limitations
    • Acquiring permission
    • Creating your Call To Action (CTA)
    • Incentivizing responses
    • Tools and techniques
  • Email for mobile
    • The surprising stats
    • Relevance
    • Mobile favoured design
    • Merging with email marketing
  • Social media on mobile
    • User experience optimization (UEO)
    • Working with social media marketing
    • Contextual relevance
    • Outreach and engagement

Private training is available for this course.

Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.

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