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Intelligent Email Marketing to Attract and Retain Customers  (EQDM207)

Time: 9am - 4pm
Duration: 1 day

Description:

In this course you will learn how to: Navigate the regulations surrounding email marketing (CASL and CAN-SPAM); Review the various elements used in composing an email; Examine the structure and content of an effective marketing email; Discuss the marketing and support tools available.

Prerequisites:

EQDM201—Building a Marketing Strategy with a Digital Centrepiece or equivalent is mandatory.

Public Class Schedule

Location Language Date Price Register
Ottawa English December 18 $ 435.00
Web-based(Opens in new window) English December 18 $ 435.00
Ottawa English January 23 $ 435.00
Web-based(Opens in new window) English January 23 $ 435.00
Ottawa English March 26 $ 435.00
Web-based(Opens in new window) English March 26 $ 435.00
Ottawa English June 18 $ 435.00
Web-based(Opens in new window) English June 18 $ 435.00

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Don't see the dates you need? Call us at 888.484.2933 or Tell Us What You Need.

Course Outline

  • Getting permission and segmentation
    • Building your list
    • Subscription, opt-in and unsubscription
    • Getting whitelisted
    • The value of segmentation
    • The subscriber lifecycle
    • Behaviour triggers and personalization
  • Crafting the content
    • The welcome email
    • Maximize value (don’t “ABC”)
    • Email frequency
    • The envelope
    • Rendering and load times
    • Seasonality and sales cycles
  • Layout and graphics
    • Anatomy of a typical email
    • Content filtering
    • Responsive layout
    • With and without images
    • “Above the fold”
    • Scannability and screen sizes
  • Email marketing tools and platforms
    • Follow up and the landing page
    • Using an Email Service Provider (ESP)
    • Analytics
    • Negative and positive metrics
    • Open rate value
    • Reacting to inactivity

Private training is available for this course.

Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.

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