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Increasing Your Market Relevance with High Impact Content  (EQDM205)

Time: 9am - 4pm
Duration: 1 day

Description:

In this course you will learn how to: Select which content tactics align best with your audience and strategies; Track and report the Return on Investment (ROI) of your content marketing plan; Define clear outcomes for your content marketing; Establish measurement strategies to monitor content marketing success.

Prerequisites:

EWSM101—Introduction to Social Media, EWSM201—Developing Compelling Online Content and EWSM205—Writing for the Web or equivalents are mandatory.

Public Class Schedule

Location Language Date Price Register
Ottawa English January 26 $ 435.00
Web-based(Opens in new window) English January 26 $ 435.00
Ottawa English March 23 $ 435.00
Web-based(Opens in new window) English March 23 $ 435.00
Ottawa English June 22 $ 435.00
Web-based(Opens in new window) English June 22 $ 435.00

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Don't see the dates you need? Call us at 888.484.2933 or Tell Us What You Need.

Course Outline

  • Defining tactics
    • Short vs long vs dense
    • True usefulness
    • Blogs
    • Posts
    • Tweets
  • Establishing ROI
    • Valuation of engagement
    • Valuation of conversion
    • Capturing peripheral costs
    • Establishing comparables
  • Creating clear outcomes
    • Brand awareness
    • Lead conversion
    • Customer conversion
    • Customer loyalty
    • Customer up-sell
  • Aligning with organizational goals
    • Online followers vs customers
    • Long term measurement strategies
    • Awareness as a mission
  • Knowing when to take stock
    • Content overload
    • Launch and growth
    • Closed-ended campaigns
    • Repeated campaigns

Private training is available for this course.

Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.

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