In this course you will learn how to: Differentiate between Search Engine Optimization (SEO) and Search Engine Marketing (SEM); Determine which requires your focus based on outcome; Explore SEO through Search Engine Results Pages (SERPs); Practice researching and using keywords; Identify the key components of ad auctions.
An understanding of HTML is suggested.
COVID19 - Live Web-based Delivery
Eliquo’s courses are available via live web-based delivery. If you are concerned about attending a training session in our Ottawa classrooms, you may attend your course remotely from home or your workplace. Please select the web-based location option when registering for a course.