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Extracting Meaning and Action from Your Marketing Analytics  (EQDM203)

Time: 9am - 4pm
Duration: 1 day

Description:

In this course you will learn how to: Define your business objectives and choose what to measure; Identify the role of analytics; Compare types of analytics and their advantages and considerations; Develop a success measurement strategy for your campaigns.

Prerequisites:

EQDM201—Building a Marketing Strategy with a Digital Centrepiece or equivalent is mandatory.

Public Class Schedule

Location Language Date Price Register
Ottawa English January 18 $ 435.00
Web-based(Opens in new window) English January 18 $ 435.00
Ottawa English March 20 $ 435.00
Web-based(Opens in new window) English March 20 $ 435.00
Ottawa English June 12 $ 435.00
Web-based(Opens in new window) English June 12 $ 435.00

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Don't see the dates you need? Call us at 888.484.2933 or Tell Us What You Need.

Course Outline

  • Why analytics?
    • Business objectives
    • Choosing what to measure?
    • Defining ROI
  • The role of analytics
    • People, process and segmentation
    • Optimize what matters most
    • Audience acquisition
    • Traffic generation
  • Web analytics
    • Business objectives, goals, and metrics
    • Key performance indicators (KPIs), targets, and segments
    • Impressions, reach, and engagement
    • Opens, click throughs, and conversions
  • Types of digital analytics
    • Web analytics
    • Social media analytics
    • Email marketing analytics
  • Measurement strategy
    • The social media audit
    • Start with objectives
    • Determine baselines
    • Develop a proof of concept
    • KPIs
    • Review results
    • Conversion rate optimization (CRO)

Private training is available for this course.

Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.

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