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Acquiring Ideal Customers Through Segmentation, Targeting and Positioning  (EQDM202)

Time: 9am - 4pm
Duration: 1 day

Description:

In this course you will learn how to: Get clear on your target market; Identify the demography of your target market; Compare attitudinal and behavioural market research techniques; Create personal-level campaigns.

Prerequisites:

EQDM201—Building a Marketing Strategy with a Digital Centrepiece or equivalent is mandatory.

Public Class Schedule

Location Language Date Price Register
Ottawa English January 23 $ 435.00
Web-based(Opens in new window) English January 23 $ 435.00
Ottawa English March 20 $ 435.00
Web-based(Opens in new window) English March 20 $ 435.00
Ottawa English June 19 $ 435.00
Web-based(Opens in new window) English June 19 $ 435.00

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Don't see the dates you need? Call us at 888.484.2933 or Tell Us What You Need.

Course Outline

  • Getting clear on your target market
    • What problem(s) are you solving?
    • Consumer, industrial, and reseller markets
    • Existing client strategies vs. new client strategies
    • Evaluating the market opportunity
  • Identifying the demography of your target market
    • Finding your audience
    • Understanding who they are
    • Understanding what they like and what they want
    • Demographics, psychographics, and ethnographies
    • Focusing on the important details
    • Creating personas and avoiding stereotypes
  • Attitudinal and behavioural market research
    • What people think
    • What people say
    • What people do
  • Creating personal-level campaigns
    • Targeting high-traffic locations
    • Creating compelling messaging
    • Inspiring client initiative
    • The impulse purchase and upsell

Private training is available for this course.

Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.

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