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Building a Marketing Strategy with a Digital Centrepiece  (EQDM201)

Time: 9am - 4pm
Duration: 1 day

Description:

In this course you will learn how to: Identify the importance of a digital marketing strategy; Define your business objectives; Compare strategies to decide which best meet your needs; Compare tactics; Assess resource requirements.

Prerequisites:

None

Public Class Schedule

Location Language Date Price Register
Ottawa English December 4 $ 435.00
Web-based(Opens in new window) English December 4 $ 435.00

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Don't see the dates you need? Call us at 888.484.2933 or Tell Us What You Need.

Course Outline

  • The importance of a digital marketing strategy
    • Direction
    • Targeting
    • Integration
  • Defining business objectives
    • Developing clear goals (SMART)
    • Upping the impact (ACE)
    • Tracking the plan
  • Choosing strategies
    • Business to Business (B2B) vs Business to Consumer (B2C)
    • Competitive analysis
  • Specifying tactics
    • Channel analysis
    • Platform selection
    • Content development plans
  • Assessing resource requirements
    • Personnel
    • Cost
    • Timeframe

Private training is available for this course.

Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.

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