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Fundamentals of Digital Marketing for Public Sector  (EQDM102)

Time: 9AM - 4PM Eastern Time (ET)
Duration: 1 Day


More and more, governments are embracing digital marketing as an effective means of communicating and connecting with citizens. This course will provide an overview of how digital marking is being used at all levels of government, and students will gain insight into how they can use digital marketing tools and techniques to engage with people across various platforms.


EQDM202—Acquiring Ideal Customers Through Segmentation, Targeting and Positioning, EQDM203—Extracting Meaning and Action from Your Marketing Analytics and EQDM209—Leveraging Mobile to Stay In Touch with Your Market or equivalents are mandatory.

Public Class Schedule

Location Language Date Price Register
Ottawa English December 20 $ 435.00
Web-based(Opens in new window) English December 20 $ 435.00
Ottawa English March 5 $ 435.00
Web-based(Opens in new window) English March 5 $ 435.00
Ottawa English May 15 $ 435.00
Web-based(Opens in new window) English May 15 $ 435.00

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Don't see the dates you need? Call us at 888.484.2933 or Tell Us What You Need.

Course Outline

  • Why Digital Marketing in Government?
    • The Evolution of Public Sector Digital Marketing
    • What the Stats Tell Us
  • Guidelines and Standards - An Overview
    • Federal Government Standards and Guidelines
    • Provincial Government Standards and Guidelines
    • Municipal Government Standards and Guidelines
  • Governance and Oversight
    • Defining Accountability
    • Key Considerations for Departmental Strategies
  • Strategy Development
    • Aligning Your Strategy with Departmental Communications Plans
    • Developing a Strategy that Works for Government
    • Policy Compliance and Your Strategy
  • Rules of Engagement
    • Risks of using Digital Marketing
    • Moderation Criteria
    • Response Time Expectations
    • Consequences for Violation
  • Evaluation and Measurement
    • What, when and how to measure
  • Guidance for Personnel
    • Official Use
    • Professional Use
    • Personal Use

Private training is available for this course.

Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.

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