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Search Engine Optimization (SEO) Foundations  (EDWD201)

Time: 9AM - 4PM Eastern Time (ET)
Duration: 1 Day


In this course you will learn how to: Identify legitimate SEO techniques to improve your rankings in the most popular search engines; Discover proven SEO techniques and techniques that search engine providers recommend avoiding; analyze SEO technique results.



Public Class Schedule

Location Language Date Price Register
Ottawa English October 30 $ 435.00
Web-based(Opens in new window) English October 30 $ 435.00

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Don't see the dates you need? Call us at 888.484.2933 or Tell Us What You Need.

Course Outline

  • Introduction
    • What is SEO and how does it work?
    • Who controls SEO?
  • SEO Techniques
    • metadata
    • Page Titles
    • Keyword-rich headings
    • Alt text for images
    • Creating meaningful hyperlink text
    • Internal and external links (inbound and outbound)
    • Regional references
    • Creating a sitemap
    • Updating content frequently
  • Understanding search engines and indexes
    • Automatic and manual indexes
    • Blocking files and directories from crawlers
    • "White hat" and "black hat" techniques
    • Working with Google Analytics

Private training is available for this course.

Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.

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