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Adobe Dreamweaver: Designing HTML E-mails  (ADDW302)

Time: 9am - 4pm
Duration: 1 day

Compatible with CS5.5, CS6, CC

Description:

Are you looking for a way to keep in touch with your existing clients with an e-mail newsletter or let potential customers know about your offerings? Are you looking for a solution that sufficiently supports your branding? Why not design your own e-mails in HTML with Adobe Dreamweaver? The purpose of this course is to enable participants to design and distribute their own HTML e-mails using Adobe Dreamweaver.

Prerequisites:

Participants should be comfortable working in a Windows or Macintosh environment

This course is currently available in another city, on demand or for private classes only. Call us at 888.484.2933 to learn more about our flexible scheduling options or complete our Information Request Form and we will contact you to arrange a class date that is suitable to your availability.

Course Outline

  • Introduction
    • Learning the Dreamweaver interface
    • Choosing whether to use HTML with CSS vs HTML vs. plain text e-mails
    • Differences between designing HTML for e-mails vs. web pages
    • E-mail marketing good practises - avoid being a spammer!
  • Working with text
    • Adding text
    • Making lists
    • Adding horizontal rules
    • Adding special characters
    • Formatting text
  • Working with graphics
    • Insert an image
    • Edit/remove/replace an image
    • Image properties
    • Accessibility hints
  • Hyperlinks
    • Relative links and full URLs
    • E-mail links
    • Hyperlink appearance (using CSS)
    • Named anchors
    • Adding links to a graphic
  • Designing page layouts with tables
    • Understanding page layout
    • Why use tables for HTML e-mail layout?
    • Using tables for layout
    • Formatting tables without CSS
  • Formatting with cascading style sheets (CSS)
    • Introducing cascading style sheets
    • Creating styles
    • Media dependent style sheets and the Style Rendering toolbar
    • Displaying styles using the CSS panel
    • Understanding cascading order and inheritance of styles
    • Creating classes and with the property inspector
    • Sorting, moving and converting CSS styles
  • Uploading and testing
    • Connecting to a remote site
    • Uploading media
    • Testing
  • Sending HTML e-mails
    • Using Microsoft Outlook
    • Using online e-mail broadcast services

Private training is available for this course.

Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.

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